I have a soft spot for Jamie Oliver. His enthusiasm and passion for cooking is so infectious! The acclaimed British chef, with an affable, easy going charm, has a laid back attitude that’s reflected in his down to earth approach to everyday cooking.
In an earlier post titled “Domestic Goddess Sizzles in the Kitchen”, I pointed out that cooking had never been my speciality. In fact, cooking and I go together like chalk ‘n’ cheese, we just don’t gel. Eating on the other hand is my forte. I love food. But, it’s more than comical that I have a tendency of scorching, nuking and spoiling the most simple of meals like scrambled eggs or even the humble toast. I’ve experienced more misses than hits when preparing food that’s fit for human consumption. Consequently, I have a ‘can’t cook, won’t cook’ mind-set to whipping up a gastronomic smorgasbord.
Often cooking programs focus on complicated feasts, and not surprisingly, I find such recipes way too challenging to even attempt given my limited culinary skills. What’s worse is that you need a myriad of gadgets which I don’t own, just to slice, dice, chop, julienne, mix, mash or boil the ingredients. Otherwise, the recipe consists of exotic components you’ve never heard of, or elements you’d rarely use in other meals and your local store doesn’t carry in any case. To top it off, I don’t have the time, not only to prepare the dish, but to clean up the mess afterwards. It’s all too hard and puts me off from bringing my A-Game to the kitchen.
On the other hand, Jamie’s signature style to preparing a meal makes cooking accessible to the masses, boofhead friendly and idiot proof! He’s recognised that cooking fabulous food isn’t just for elite professionals or experienced cooks. Let’s face it, we don’t always need to prepare Michelin awarded meals for everyday cooking. Jamie’s recipes aren’t pompous or pretentious. When it comes to casual dining, precision isn’t paramount and presentation doesn’t always require the perfection that’s demanded in 5-star restaurants. Instead, Jamie’s twist on a delectable dish centres on simplicity and big bursts of flavour, colour and texture. His meals have a rustic, organic quality, using fresh, seasonal and/or everyday ingredients commonly found in your pantry. Convenience and ease is the key, but taste isn’t sacrificed.
Best of all, Jamie Oliver is a chef with a heart of gold and a conscience for social issues. He takes on causes and challenges close to his heart. Jamie’s highlighted the rising levels of obesity amongst young children and has campaigned tirelessly for healthier menus in school canteens. He opened Fifteen, a not-for-profit training restaurant that empowers young adults from underprivileged backgrounds with an opportunity for a better future1. The initiative offers disenfranchised youths with an apprenticeship and first hand experience in hospitality2. He promotes a healthy lifestyle through the magic of food, with recipes emphasising the importance of affordable, well balanced meals. Through his cook books and various television programs, he has inspired families to get back to basics with home cooking, to source and use locally produced goods and to opt for freshly prepared meals rather than the fast food alternative.
What’s refreshing about each of Jamie’s television cooking series is that they don’t rely on his experience and celebrity profile to humiliate and break down aspiring chefs or avid cooks like a drill sergeant, a la Gordon Ramsay. Mainstream television is flooded by reality based competitions, where amateur cooks and professional chefs are under pressure cooker conditions and consequently ridiculed for their errors or critiqued on trivial criteria as a form of entertainment.
Instead, Jamie’s shows have a casual, light hearted vibe that centres on what cooking programs should focus on – creating practical, well balanced, hearty culinary delights; comforting meals made with enthusiasm and love.
Sources: http://www.jamieoliver.com/ Viewed February 19, 2013
Citations: http://www.jamieoliver.com/ Viewed February 19, 2013